We're excited to announce SAC Art Amsterdam's terrace-closing programme, JUGAAD: Absolute Improvisation, a fair for printed matter, handheld works, and a reading room.
Jugaad is more than a word. It's an act of being, doing and surviving that South Asians grow up with. Today, the word sits in the Oxford English Dictionary and is recognised far beyond its Punjabi and Sanskrit origins, naming an everyday intelligence of getting by and getting it done.
The programme traces how jugaadi thinking has travelled beyond South Asia, into other cultures, reflexes and languages, reimagining what it can mean and where it can go. It honours surprising and humorous instances of resourcefulness, adaptation and winging it.
United under the spirit of D-I-Y (do it yourself), the fair brings together newly received works carefully selected from an open call, alongside archives from both SAC Art Amsterdam and Mama Magnet, from 2020 to the present. Expect independent artist books, zines, posters and other small formats from many artists.
Come look, chit-chat, sip chai, and bring home printed mARTerials on improvisation and the DIY spirit, in the Oostelijke Havengebied this October. Reserve your timeslot above. Drop in anytime and stay as long as you like.
JUGAAD: Absolute Improvisation is initiated and co-curated by Mama Magnet and SAC Art Amsterdam.
Artists - Ashna Malik, Bill Aitchison, Roshan Chhabria, Kutty Press, Krack, Pallavi Singh, Gautami Reddy, Vlaamse Poepers, Sreya, Vanshika, Paripoorani, Radhika Verma, PALLAVI, 3133 (Eric Lee), Marria Khan, Hi, Jack! Publishing, Shireen Ikramullah Khan, waterlike.tools, Ragil Dwi Putra, Riddhi, Lin-shi Kok
About SAC Art Amsterdam:
SAC Art Amsterdam is the only dedicated platform for South Asian contemporary art in the Netherlands, amplifying lesser-heard voices and bringing South Asia into global conversations through exhibitions and programming.
About Mama Magnet:
Mama Magnet is a nomadic curatorial unit founded in 2020, working across Asia and Europe to produce playful art experiences that take shape as undisciplined outputs: exhibitions, installations, radio shows, parties and online experiences.